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What is and what is not said by Henry Jenkins Transmedia

is true that it matters little what things are or are not but what we do with them (and vice versa). But when you approach a media do today in the mouth (and not in the hands) of all, that was previously marked out for skulls to not insignificant, we must stop the ear to certain voices. Henry Jenkins is one of them.

Just published a note throwing seven tips to better understand the idea of \u200b\u200bnarrative Transmediatic and not end up believing that all cats are gray.

I leave a loose adaptation that compresses seven points and then the link to the publication in English.

1. The concept of narrative Transmediatic does not refer to any story using multiple media , but what makes a specific use of these, where the story elements are dispersed systematically across multiple platforms, each making its own unique contribution to the whole. Each media does what it does best, such games could help explore the world and the TV series provide a detailed display in each episode.

2. Transmediatic narratives are not a new strategy to promote . Best transmedia narrative is driven by a creative impulse, where gifted storytellers expand the area in which the story unfolds over sharing his vision with the most dedicated fans

3. The stories are not synonymous Transmediatic games. Games are a great way to involve fans in a story by giving them "something to do", but is not limited media crossing it.

4. Transmediatic narratives are not just for geeks . Although most transmedia stories are designed to point to a "select group of early adopters, it appears that transmedia experiences can appeal to a broader area.

5. Transmediatic narrative is not necessarily synonymous with big budgets . It is about developing the right mix of media to gender, age and budget of a particular production

6. Not everything should be transmedia . Transmediatic narrative represents a creative opportunity, but should not become a mandate.

7. The story should capture the imagination of his followers giving rise to these drill with his productions the fictional universe. Otherwise, no transmedia to save.

About Transmedia Storytelling Seven Myths Debunked